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Learn About Foam

Buying Guides – Spray Foam Insulation

When it comes to insulating your home, pink fiberglass isn’t the only option. Spray-on foam insulation is gaining popularity in the Midwest because of its many benefits. How it works: Spray-on insulation is made of polyurethane foam – the same kind of insulation appliance manufacturers have used in refrigerators and water heaters for years. The liquid polyurethane is pumped through pressurized spray nozzles – as it lands on the surface of your attic or side walls, it expands to form a continuous insulating barrier.

Becoming an Insulation Contractor

Choosing to become an insulation contractor, and more specifically a foam insulation contractor is a smart decision at this point in time. Currently, the U.S. market is dominated by fiberglass insulation; however, that will change for a variety of reasons. Fiberglass offers a single advantage, namely that it is cheap. Beyond that, it offers marginal advantages combined with significant disadvantages.

The marginal advantage is that from a thermal point of view only, having fiberglass is better than not having any insulation at all. Compared with this homeowners are facing severe disadvantages which do not compensate for the thermal advantage. The biggest disadvantage is the health impact: fiberglass packaging includes a warning label which states in no uncertain terms that fiberglass may cause cancer. Another, potentially equally devastating factor may be that fiberglass offers virtually no protection against mold.

As the public demands healthier, environmentally sound and energy efficient products, foam insulation is quickly becoming the insulation of choice for all those who spend any time at all researching insulation options.

The insulation business is about to live through a revolution. Foam insulation is experiencing explosive growth in many major markets. Simply consider the greater Los Angeles market: foam insulation is growing at an annual rate of 300% with no end in sight. While the absolute market share is still small, there is a very obvious trend to be observed.

Obviously, this is a chance for those of us who recognize a great opportunity. The fiberglass industry consists of a few powerhouses along with thousands and thousands of very small contractors. As it takes almost no investment to start a conventional insulation business, many of the existing insulation contractors will not be able to survive the structural changes.

By the comparison, the foam contractor needs to be sophisticated in many respects: he or she has to understand the complexity of effective and healthy insulation. Also, foam insulation requires a different marketing approach, and last but not least a significant investment.

The rewards:

  • high sales margins in an industry that is not crowded by numerous, low-balling competitors
  • a challenging and rewarding career
  • explosive growth (annual sales in the U.S. will grow from less than $100 million to $3 billion over the next 10 years)
  • super profit potential
  • a secure future.

How do you become an insulation contractor, or, more specifically, a foam insulation contractor?

Since this industry is in its infancy, there is really not that much available in terms of specific information and education opportunities. Our company, CPI, has specialized in helping contractors enter this market with a good setup from rock solid sales tools and marketing advice all the way to getting the the right equipment and training on how to apply foam efficiently and profitably.

 

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Last modified: 10/03/07