Choosing to become an insulation contractor, and more specifically a foam
insulation contractor is a smart decision at this point in time. Currently, the
U.S. market is dominated by fiberglass insulation; however, that will change for
a variety of reasons. Fiberglass offers a single advantage, namely that it is
cheap. Beyond that, it offers marginal advantages combined with significant
disadvantages.The marginal advantage is that from a thermal point of view only, having
fiberglass is better than not having any insulation at all. Compared with this
homeowners are facing severe disadvantages which do not compensate for the
thermal advantage. The biggest disadvantage is the health impact: fiberglass
packaging includes a warning label which states in no uncertain terms that
fiberglass may cause cancer. Another, potentially equally devastating factor may
be that fiberglass offers virtually no protection against mold.
As the public demands healthier, environmentally sound and energy efficient
products, foam insulation is quickly becoming the insulation of choice for all
those who spend any time at all researching insulation options.
The insulation business is about to live through a revolution. Foam
insulation is experiencing explosive growth in many major markets. Simply
consider the greater Los Angeles market: foam insulation is growing at an annual
rate of 300% with no end in sight. While the absolute market share is still
small, there is a very obvious trend to be observed.
Obviously, this is a chance for those of us who recognize a great
opportunity. The fiberglass industry consists of a few powerhouses along with
thousands and thousands of very small contractors. As it takes almost no
investment to start a conventional insulation business, many of the existing
insulation contractors will not be able to survive the structural changes.
By the comparison, the foam contractor needs to be sophisticated in many
respects: he or she has to understand the complexity of effective and healthy
insulation. Also, foam insulation requires a different marketing approach, and
last but not least a significant investment.
The rewards:
- high sales margins in an industry that is not crowded by numerous,
low-balling competitors
- a challenging and rewarding career
- explosive growth (annual sales in the U.S. will grow from less than $100
million to $3 billion over the next 10 years)
- super profit potential
- a secure future.
How do you become an insulation contractor, or, more specifically, a foam
insulation contractor?
Since this industry is in its infancy, there is really not that much
available in terms of specific information and education opportunities. Our
company, CPI, has specialized in helping contractors enter this market with a
good setup from rock solid sales tools and marketing advice all the way to
getting the the right equipment and training on how to apply foam efficiently
and profitably.
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